Cookie Policy

Last updated: March 2026

This cookie policy explains how ALDR Ltd, trading as “Invormed”, uses cookies and similar technologies when you visit our platform. We are committed to being transparent about the technologies we use and complying with the UK Privacy and Electronic Communications Regulations (PECR) and the UK GDPR.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help the site remember your preferences and understand how you interact with it. We also use similar technologies such as local storage and tracking pixels.

2. Essential Cookies

These cookies are strictly necessary for the platform to function. They do not require your consent under PECR, as the service cannot operate without them.

  • Firebase Auth session cookies — maintain your authenticated session so you can securely access your account
  • Cookie consent preference — stored in localStorage to remember whether you have accepted or declined optional cookies
  • CSRF protection tokens — prevent cross-site request forgery attacks to keep your account secure

3. Analytics Cookies

These cookies help us understand how visitors use Invormed so we can improve the product. They are only placed after you give explicit consent via our cookie banner.

  • Amplitude — product analytics to understand which features are used and how we can improve them
  • Google Analytics (GA4) — website traffic analysis including page views, session duration, and user journeys
  • Microsoft Clarity — heatmaps and session recordings to understand how users navigate the platform. All financial data (portfolio values, holdings, account balances) is masked and never captured in session recordings.

4. Error Monitoring

We use Sentry for error tracking and performance monitoring. This operates under our legitimate interest in maintaining a stable, reliable platform. Sentry captures technical error data (such as stack traces and browser information) but does not track your browsing behaviour or place marketing cookies.

5. How to Manage Cookies

  • Cookie banner — on your first visit, you will see a banner offering Accept All or Decline options. Analytics cookies are only activated if you accept.
  • Reset your preference — you can withdraw consent at any time by clearing your browser's localStorage. The cookie banner will reappear on your next visit.
  • Browser settings — most browsers allow you to block or delete cookies through their settings. Note that blocking essential cookies may prevent Invormed from functioning correctly.

For more information about how we handle your data, see our Privacy Policy.

6. Changes to This Policy

We may update this cookie policy from time to time. Any changes will be reflected on this page with an updated revision date.

7. Contact

If you have questions about our use of cookies, contact us at archie@invormed.com.